Disruptive Play: Challenging Sports & Media Norms
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2025 Sports Media Predictions
Our Take on What’s Shaping the Future of Sports, Media, and the Creator Economy
Jan 7
•
Michael Cohen
and
Jeff Nathenson
1
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Disruptive Play: Challenging Sports & Media Norms
2025 Sports Media Predictions
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December 2024
Reflecting On Our 2024 Predictions - How We Did
When it comes to the business of sports, standing still isn’t an option
Dec 26, 2024
•
Michael Cohen
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Disruptive Play: Challenging Sports & Media Norms
Reflecting On Our 2024 Predictions - How We Did
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"Driving to Survive" the Fork in the Road: Where Do Sports Docs Go From Here?
How an Unlikely Genre Could Reshape The Future of Sports Docs
Dec 17, 2024
•
Michael Cohen
3
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Disruptive Play: Challenging Sports & Media Norms
"Driving to Survive" the Fork in the Road: Where Do Sports Docs Go From Here?
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Think Today’s Generation Won’t Pay for Content?
Recast Says "Think Again"
Dec 10, 2024
•
Michael Cohen
2
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Disruptive Play: Challenging Sports & Media Norms
Think Today’s Generation Won’t Pay for Content?
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November 2024
IS RODEO THE NEXT GREAT WHITE SPACE IN PROFESSIONAL SPORTS?
The "Bull" Case For Rodeo
Nov 25, 2024
•
Michael Cohen
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Disruptive Play: Challenging Sports & Media Norms
IS RODEO THE NEXT GREAT WHITE SPACE IN PROFESSIONAL SPORTS?
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The 2024 U.S. Election Lesson for Live Sports: Old Playbooks Won’t Capture The Next Generation of Fans
The Creator Economy Election
Nov 12, 2024
•
Michael Cohen
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Disruptive Play: Challenging Sports & Media Norms
The 2024 U.S. Election Lesson for Live Sports: Old Playbooks Won’t Capture The Next Generation of Fans
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October 2024
Why This Underground IP Could Be More Valuable Than the Pat McAfee Show
Original, Evergreen IP Meets Sports Commentary
Oct 29, 2024
•
Michael Cohen
3
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Disruptive Play: Challenging Sports & Media Norms
Why This Underground IP Could Be More Valuable Than the Pat McAfee Show
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1
QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization
What This Deal May Portend...
Oct 14, 2024
•
Michael Cohen
1
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Disruptive Play: Challenging Sports & Media Norms
QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization
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Is Ronaldo Really the Athlete-Creator to Emulate Today? (Hint... No)
The Evolution of the Athlete-Creator: From a Top-Down to a Bottom-Up Approach
Oct 1, 2024
•
Michael Cohen
1
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Disruptive Play: Challenging Sports & Media Norms
Is Ronaldo Really the Athlete-Creator to Emulate Today? (Hint... No)
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September 2024
Reverse-Engineering Fandom For A Creator-First World
A new paradigm is emerging—one that challenges traditional notions of how teams, leagues, and content are built and consumed
Sep 17, 2024
•
Michael Cohen
1
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Disruptive Play: Challenging Sports & Media Norms
Reverse-Engineering Fandom For A Creator-First World
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Fore! The PGA Tour's "Creator Classic" Misses the Fairway
A decent swing but too much opportunity left on the table
Sep 3, 2024
•
Michael Cohen
2
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Disruptive Play: Challenging Sports & Media Norms
Fore! The PGA Tour's "Creator Classic" Misses the Fairway
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August 2024
What if Sports Piracy Isn't The Enemy?
Unlocking the potential opportunity lurking in the shadows
Aug 27, 2024
•
Michael Cohen
1
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Disruptive Play: Challenging Sports & Media Norms
What if Sports Piracy Isn't The Enemy?
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