Who is Disruptive Play and Why Should You Care?

Disruptive Play, founded by Michael Cohen, long time executive and CEO at Team Whistle (acquired by DAZN), is collective of top change-makers and operators, reinvigorating and redefining how sports and media businesses are built, run and monetized.

At DP, we're not just observers—we're change-makers and operators, reinvigorating the way that a sport business is run and monetized. We look at everything through the lens of today’s sports fan, asking and importantly answering the provocative questions around sport, social/digital innovation, creator culture, and the new economics of media.

This substack offers insightful commentary and in-depth analysis on the evolving role of technology in sports, the impact of social media platforms on fan engagement, and the emerging trends that are setting new standards in the industry.

But this journey isn't just ours to explore – it's yours too. We invite you to be a participant. Share your perspectives, engage in the dialogue, and contribute to the narrative. Your insights and interactions are what truly drive this platform forward.

Join us as we navigate this uncharted territory, asking bold questions and uncovering the forces that are redefining the world of sports and media. Together, let's challenge the status quo.

Get In Touch

Subscribe to get full access to the newsletter and publication archives.

Stay up-to-date

Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.

Join the crew

Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.

To learn more about the tech platform that powers this publication, visit Substack.com.

Subscribe to Disruptive Play: Challenging Sports & Media Norms

A thought-provoking platform dedicated to exploring the dynamic intersection of sports, social media, and the creator economy.

People

Building at the Intersection of Sport + Social Media + Creator Economy | CEO; Board Member | Scaled Team Whistle from Early Stage, Pre-Revenue to Nearly $100MM Revenue; Exited to Eleven Group (2021) & DAZN (2023)