Overrate That: How Pat McAfee and LeBron James Are Rewriting the Rules of Sports Media

What Happens When the Most Powerful Voices in Sports Aren’t Reporters Anymore

Pat McAfee didn’t just show up to Game 4 of the Knicks–Pacers series. He hijacked it.

Microphone in hand, standing center court in a black tee that read “Overrate That,” McAfee pointed straight at Knicks royalty: Spike Lee, Ben Stiller, and Timothée Chalamet. He mocked them. He made the crowd erupt. He made himself the moment. The clip went viral before …