Disruptive Play: Challenging Sports & Media Norms

Disruptive Play: Challenging Sports & Media Norms

Unlocking the Potential of TikTok's Underground Live Sports Streams

How can live sports adapt to the TikTok world, since fans on TikTok already have?

Michael Cohen's avatar
Michael Cohen
Jan 10, 2024
∙ Paid

The Rise of TikTok in Legacy Media Distribution: As we recently discussed on Disruptive Play, TikTok rapidly emerging with serious potential in TV and movie distribution is not just a random occurrence. Why? Modern viewers, particularly Gen Z, are gravitating towards content in bite-sized formats. TikTok's user base created (pirated) formats offering a …

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