TikTok: The Unexpected Distribution Window for TV Shows and Movies?

This evolution isn’t just a random occurrence; it’s a reflection of changing consumer behaviors and the platform’s vast reach

On the back of yet another price increase from Netflix, I can’t help but think that TikTok is rapidly emerging as a potential powerhouse for TV and movie distribution. And this evolution isn’t just a random occurrence; it’s a reflection of changing consumer behaviors and the platform’s vast reach.

Several factors are driving this shift:
→ Bite-Sized Consu…