How The Euro's Reminded us that High Pressure Moments Are The Secret to Captivating Sports IP

Amidst the Surge of New Sports IP, It's the Clutch Moments That Truly Engage Fans

Unless you were living under a rock, you've likely noticed that over the past few weeks of the Euro’s (The 2024 UEFA European Football Championship), an inordinate number of games have ended in penalty kicks. You've also seen some interesting tactics, such as stutter steps and psych outs, leading to both joy and heartbreak.

But this also got us thinking …