Disruptive Play: Challenging Sports & Media Norms

Disruptive Play: Challenging Sports & Media Norms

What is a Sports League, Really?

Seizing the opportunity to reshape sports formats for the better

Michael Cohen's avatar
Michael Cohen
Feb 14, 2024
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Tesla Model X P90D Ludicrous vs Ferrari F430 Drag Racing and Roll Racing -  YouTube

Who would have thought an electric vehicle could beat a Ferrari in drag race? Tesla did. They changed the game.

Now the same can be applied to sports. There needs to be distinction between a Traditional Sports League (e.g., all three-letter acronyms) and a Sports Property (new, innovative and adaptable sports formats that have the potential to reshape t…

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