What if Sports Piracy Isn't The Enemy?

Unlocking the potential opportunity lurking in the shadows

In the world of sports, piracy is painted as this villain that is siphoning off massive amounts of rights holder revenue and undermining the industry's integrity. But what if we've been looking at it all wrong? What if piracy isn't the enemy, but rather an untapped opportunity waiting to be harnessed differently?

The Myth of Lost Revenue

Let's start by d…