The Paradox of Choice: Apple’s Ambitious Endeavor to Tackle Discovery

The algorithms and tools that exist to personalize content never really get to know who I am.

Here’s a CONSUMER INSIGHT: While technology and the proliferation of new platforms have made it easier for me to get content anywhere, anytime, it’s actually harder to discover content that’s truly right for me. The algorithms and tools that exist to personalize content never really get to know who I am.

SOLVING DISCOVERY IS HARD!

In the digital age, the …