The Boxing Reboot: Can a 100-Year-Old Sport Win Over Gen Z?

A relic of the past or the next big thing in sports? Right now, boxing in America is both. And that’s the problem.

Michael Cohen

and

Gregg Bernard

Jul 29, 2025

∙ Paid

The legends are still legendary. Ali. Tyson. Marciano. But ask anyone under 35 to name a current pro boxer, and the answer is Jake Paul. Not because of his jab. Because of his TikToks.

Boxing isn’t dead. It’s just been left behind. Scattered. Confusing. Still pretending the pay-per-view era isn’t over.

But there’s a real shot that boxing becomes the next …

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A guest post by

Gregg Bernard

Building and operating at the intersection of consumer content, communities and commerce in the media, sports and technology ecosystem. Head of Global BD Sony, founding team at Vimeo, Head of Strategy/Operations WWE.