Tennis Is Hiding Its Superstars. Why?

Streaming blackouts, bad timing, and an outdated distribution mindset are holding the sport back.

Recently, billionaire hedge fund manager Bill Ackman made headlines when he backed a new venture tied to the Professional Tennis Players Association (PTPA)—the Djokovic-led group trying to reshape the economics of pro tennis.

Ackman’s involvement is big money and big optics. It suggests tennis is ready to confront its broken system.

But let’s be clear: ca…