Not Every Sports IP Needs to Be a League

Your sport doesn’t need a season. It needs a storyline.

In a recent post, we broke down what it actually takes to build a league — from teams and infrastructure to storytelling and commercial rights. The feedback was clear: a lot of people loved the framework, but others pushed us to explore the other side.

So here it is.

Because while building a league is one way to create value in sports, it’s not the only w…