Is Ronaldo Really the Athlete-Creator to Emulate Today? (Hint... No)

The Evolution of the Athlete-Creator: From a Top-Down to a Bottom-Up Approach

While Cristiano Ronaldo set the gold standard for athlete branding in the social media era, and the world is celebrating his record-breaking YouTube channel launch, something exciting is bubbling in another part of the world—Christian Pulisic. That’s right, that Christian Pulisic. His resurgence at AC Milan isn’t just a comeback story on the field—it re…