Disruptive Play: Challenging Sports & Media Norms

Disruptive Play: Challenging Sports & Media Norms

⚽ Erling and Lebron — The Power of Cross-Over Sports & Personal Narratives

Michael Cohen's avatar
Michael Cohen
Nov 02, 2023
∙ Paid

In an era where boundaries are constantly being pushed, the recent Beats by Dre commercial, “The King & The Viking,” exemplifies the magic of cross-over sports. It’s not just a meeting of two sports icons, but a convergence of two generations of athletes.

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