Dare we say it, has the NFL finally landed the right format for its Pro Bowl?

The marriage of non-live / live, on-the-field / off-the field content and social to streaming to linear distribution delivered a dynamic, fun, relatable and engaging fan experience

After years of being criticized for its lack of intensity and competitiveness, last year the NFL decided to rip up it’s playbook and roll out an entirely new format.

Why? Let’s be real! In today’s NFL landscape with the sheer amount of dollars on the table, there’s just no world where you are ever going to see an intense and competitive battle between yo…