CREATOR AS DISTRIBUTION: IOC’S LEAP INTO INFLUENCER-LED SPORTS BROADCASTING
INFLUENCERS: THE NEW SPORTS MEDIA MOGULS?
The International Olympic Committee’s recent partnership with CazéTV (in Brazil) marks a pivotal shift in the sports broadcasting paradigm. By embracing digital influencers for live coverage of Paris 2024, the IOC really seems to understand how young generations consume sports.
🌐 INFLUENCERS: THE NEW SPORTS MEDIA MOGULS? In a world where influencers are…
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