Disruptive Play: Challenging Sports & Media Norms

Disruptive Play: Challenging Sports & Media Norms

Could Michael Jordan Single-Handedly Change Basketball Again?

The GOAT returns with a mic in hand

Michael Cohen's avatar
Michael Cohen
Sep 09, 2025
∙ Paid

NBC is betting big on the NBA’s return to network television. New graphics, new production muscle, and new distribution strategy are part of the story. But the real headline is Michael Jordan.

For years, Jordan has lived in selective silence. He rarely speaks publicly, almost never appears on television, and has carefully chosen how and where his name sh…

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