QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization
What This Deal May Portend...
In the race for sports IP monetization, billion-dollar media rights often dominate the conversation. However, the recent partnership between QVC and USA Pickleball may offer an unexpected blueprint for sports IP looking to create revenue streams outside of “traditional” monetization.
The QVC + Pickleball Model: What It’s Trying to Achieve
QVC’s partnershi…
Keep reading with a 7-day free trial
Subscribe to Disruptive Play: Challenging Sports & Media Norms to keep reading this post and get 7 days of free access to the full post archives.