Disruptive Play: Challenging Sports & Media Norms

Disruptive Play: Challenging Sports & Media Norms

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Disruptive Play: Challenging Sports & Media Norms
Disruptive Play: Challenging Sports & Media Norms
QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization

QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization

What This Deal May Portend...

Michael Cohen's avatar
Michael Cohen
Oct 14, 2024
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Disruptive Play: Challenging Sports & Media Norms
Disruptive Play: Challenging Sports & Media Norms
QVC + Pickleball: An Unlikely Blueprint for Sports IP Monetization
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In the race for sports IP monetization, billion-dollar media rights often dominate the conversation. However, the recent partnership between QVC and USA Pickleball may offer an unexpected blueprint for sports IP looking to create revenue streams outside of “traditional” monetization.

The QVC + Pickleball Model: What It’s Trying to Achieve

QVC’s partnershi…

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